LOS ALAMITOS, CALIF. – Frieda’s has posted its latest Specialty Produce 101 video on YouTube about the Buddha’s Hand Citron, a peculiar citrus oddity that is now in season and increasingly popping up on blogs and on the social web. The video can be viewed at www.youtube.com/FriedasProduce
With this latest video, Frieda’s seeks to demystify this unusual citrus that continually confounds shoppers and produce managers alike. The video provides a well-rounded and entertaining snapshot about the fruit, its history and its various uses, all in less then 2 minutes.
To date, Frieda’s YouTube Channel features seven videos as part of its Specialty Produce 101 series: Jicama, Bitter Melon, Blood Oranges, Kiwano Melon, Cactus Pears, Cherimoya and Buddha’s Hand. The channel can be viewed at: www.youtube.com/friedasproduce. Produced in-house by Frieda’s marketing team, the videos are designed to educate retailers and consumers about unique and unusual fruits and vegetables in a creative and playful way.
“As specialty produce consultants, we seek to be an expert source of information, and the video series is a great way to educate clients and inspire consumers,” said Karen Caplan, Frieda’s president and CEO.
Frieda’s encourages visitors to subscribe to the channel so they will receive notification each time a new video is posted. Followers of Frieda’s on Facebook and Twitter will also be notified of new video content.
Source: Frieda's Inc.