LOS ALAMITOS, CA – Frieda’s Specialty Produce invites all produce companies and grocery retailers to share their appreciation for Produce Managers and spread the word about the third annual April 2nd National Love Your Produce Manager® Day. Frieda’s conceived of Love Your Produce Manager® Day in 2012 in recognition of the critical role Produce Managers make in increasing produce consumption. After all, they are the “first line” with consumers.
Love Your Produce Manager® is only one part of the Frieda’s mission: to change the way America eats fruits and vegetables.
“We want to invite all produce companies, growers, and grocery retailers to join our effort to recognize produce managers,” said Karen Caplan, president and CEO of Frieda’s. “This year, we’ve decided to provide an extra incentive. We hope hundreds or thousands of our friends in the industry will post the Love Your Produce Manager® logo and use #LYPM on their company websites, Facebook pages, and on Twitter and Instagram. We plan to make a donation to the ‘Let’s Move Salad Bars to Schools’ campaign for every single post made during the first week of April (April 1st through 7th).”
Love Your Produce Manager® Day messages must be posted by 11:59 p.m. on April 7th.
As featured in Chase’s Calendar of Events, Love Your Produce Manager® Day is “honoring the exemplary customer service in U.S. supermarket produce departments.”
“Produce Managers are the unsung heroes of the healthy eating revolution, quietly playing a key role in increasing the consumption of fresh fruits and vegetables by U.S. consumers,” added Caplan. “They are more important than ever as people are looking to add more fruits and vegetables to their lifestyle. And we want to salute them the best way we can.”
Shareable Love Your Produce Manager® Day logo can be downloaded here: http://www.friedas.com/wp-content/uploads/2014/03/LYPM_Logo.jpg
Sample post: “April 2nd is Love Your Produce Manager® Day! Make sure to stop by your local store to say thank you to the fruit and vegetable experts and unsung heroes of the healthy eating revolution. #LYPM”
Sample tweet: “Don't forget to thank your Produce Manager on Love Your Produce Manager Day® April 2nd! #LYPM”
For more information, visit http://www.friedas.com/lypm/
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.