Coral Gables, FL – For the fifth year running, Fyffes is fueling the 2017 Marine Corps Marathon in Arlington, VA by donating 30,000 bananas to participants crossing the finish line and encouraging runners to compost their peels in the Fyffes composting bins located in the MCM Finish Festival. In addition to its presence on-site, Fyffes is igniting the running community with the launch of the ‘Fuel with Fyffes’ campaign – an interactive social media initiative spurring marathoners to share training trips to best prepare participants for the 42nd running of “The People’s Marathon.”
“Over the last few years, we have provided Fyffes bananas to all Marine Corps Marathon participants to refuel with the nutrients necessary to recover from a grueling 26.2-mile journey,” said Marion Tabard, VP of marketing for Fyffes North America. “And this year, in addition to race-day replenishment and composting stations, we’re connecting with MCM runners before the race through the ‘Fuel with Fyffes’ campaign to unify and inspire the running community to Discover More ways to reach the finish line!”
During the last five years, Fyffes has provided more than 150,000 bananas to runners crossing the finish line in one of the largest marathons in the world at the MCM. This year, efforts have begun well in advance of the Oct. 22 Marathon day with an interactive pre-race campaign on social media encouraging runners to maximize their MCM experience by sharing marathon-training tips. Runners of all levels of experience are encouraged to join in on the conversation discussing the following topics for each weekly theme
· Week 1: Discover Your Rhythm: Share your inspirational workout song lists
· Week 2: Discover Your Path: Share insight and recommendations on running trails
· Week 3: Discover Your Stretch: Share your warmup routines and best practices
· Week 4: Discover Your Speed: Share recommendations for training and race-day shoes
· Week 5: Discover Your Gear: Share recommendations for training and race-day gear
· Week 6: Discover Your Morning: Share training and race-day banana-infused recipes
· Oct. 22: Marine Corps Marathon Day!
Participants will have the opportunity to win marathon-ready prizes that are ideal for runners preparing for the 26.2-mile journey. Runners – experienced and beginners alike – are encouraged to share their tips and recommendations and join the conversation on Fyffes’ Facebook page.
“MCM runners will enjoy fueling up at the finish with a banana from Fyffes,” said Marine Corps Marathon Director Rick Nealis. “It’s a great partnership that brings social media energy before the event and composting efforts to benefit the environment after the run.”
To learn more: visit www.Fyffes.com and www.MarineMarathon.com, or visit Fyffes social media pages: Facebook, Instagram, Twitter and Pinterest.
ABOUT FYFFES
Fyffes is one of the largest and oldest tropical produce importers and distributors in Europe. With an infrastructure that reaches across the globe, Fyffes is truly a global player, primarily involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples, melons and more recently. Since 1888, Fyffes has been committed to bringing the world the highest quality products, inspiring people to feel excitement about our brands and making a positive difference for our growers, our people, our customers, consumers and environment. Today, Fyffes is the largest importer of bananas in Europe, and the No. 1 importer of off-shore melons in North America. In addition to tropical fruit, Fyffes is the third largest producer of mushrooms in North America. Discover more about Fyffes at fyffes.com
ABOUT THE MARINE CORPS MARATHON
Honoring the dedication, sportsmanship and patriotism of its participants, the Marine Corps Marathon (MCM), known as “The People’s Marathon,” includes runners from all walks of life. The 42nd MCM, coordinated by the Marine Corps Marathon Organization (MCMO) and United States Marine Corps, will be held Oct. 22, 2017, in Arlington, VA. The MCM is presented by Arlington County, Brooks and Leidos and sponsored by GEICO Military MedStar Sports Medicine and Fyffes North America. No federal or Marine Corps endorsement is implied. #RunWithTheMarines
Source: Fyffes
