GoldenSun Insights Announces Agreement to Sell Company

Mound, Minn. — A strategy centric firm, grounded in deep retail insights, that supports clients with marketing, and business development; Don Goodwin owner of GoldenSun Insights announced the signing of an agreement to sell the company to Randy Riley and Jason Fuller effective October 1, 2020.

 “I am excited to have Randy and Jason acquire the company. At our core we are a strategy centric firm with a deep understanding of retail; and the background of both these individuals will continue to strengthen our capabilities,” says company founder, Don Goodwin. “Randy’s expertise in retail and Jason’s deep knowledge of selling produce will help us better serve our clients through effective strategy and new growth opportunities.” Founded by Don Goodwin in 2004, he will stay on as an advisor to GoldenSun Insights.

 “Don and his team have built a unique company with a unique set of services from seed to retail for their clients,” says Riley.

 “We are excited to carry on Don’s vision of strategy, business development and marketing into the supply chain and through retail,” says Fuller.

Riley started his career as a produce clerk in the stores and graduated to other roles such as produce coordinator, produce buyer, promotional planner, category manager. Admired for his breadth of knowledge, he is a strategic thinker and is always looking for new and innovative ways of solving complex issues within the produce industry. 

Adding more than 20 years of experience, Fuller brings deep expertise and knowledge of the buy / sell process between grower and retailer. Fuller has developed the confidence of many retail customers because of his deep knowledge, integrity and follow-through.

“My intention is to first focus on my health. I will be supporting Jason and Randy and their team part time. I also hope to focus on expanding my role to work with Universities, Mergers and Acquisitions, and participation on boards,” says Goodwin.

GoldenSun Insights is the only company whose clients span from seed to retail working with seed companies, grower shippers, distributors, trade associations and retailers. To learn more about the company and see a full list of services GoldenSun Insights provides, visit the new website here:

About GoldenSun Insights
GoldenSun Insights works closely with their clients to develop compelling strategies – elevating products and services beyond commodities to value-added positioning. Golden Sun delivers in all aspects of the produce supply chain, from strategy to business development to brand marketing and management and everything in between. With an energetic staff, the company explores each client’s critical challenges and opportunities, distinguishing real versus perceived needs and developing a clear list of priorities that align with both human and financial resources to optimize results. Its fresh insights are grounded in “roll-up-your-sleeves” work from seed to retail, including retail buying, marketing and merchandising – plus qualitative research, brand management, graphic design, public relations and social media. Randy Riley can be contacted at: and Jason Fuller can be contacted at: