GoldenSun Marketing Announces Name Change

Mound, Minn. — A strategy centric firm, grounded in deep retail insights, that supports clients with marketing, and business development; GoldenSun Insights reveals new company name, modern branding and new refreshed website.

Founded by Don Goodwin in 2004, the firm provides strategic planning, marketing services and business development to the fresh produce supply chain from seed to retail.  “At our core we are a strategy centric firm with a deep understanding of retail. We support our clients with business development and marketing strategy,” says company President, Don Goodwin. “ I am very proud of the work our marketing team does day in and day out supporting many brands.  The key to our success is starting with a strategy and then building our marketing plan to win with the consumer at retail.”

The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, and communications. GoldenSun’s new brand assets include a simplified, modern logo that utilizes an ombre of bright colors which are meant to represent fields and sunlight. The  simple, modern graphics on the new website convey a refreshed look for a company that continues to have roots in produce.

“The modern branding reflects a circular shape which is meant to symbolize the full portfolio of services our company offers,” says Naba Bakar, Director of Marketing at GoldenSun Insights. “The modern typeface and colors reflect our team’s approach to work: vibrant, fun, happy and with passion. We put a great deal of thought into how we want our company brand to be represented and are excited to share our new look.”

GoldenSun Insights is the only company whose clients span from seed to retail working with seed companies, grower shippers, distributors, trade associations and retailers. To learn more about the company and see a full list of services GoldenSun Insights provides, visit the new website here:

About GoldenSun Insights
GoldenSun Insights works closely with their clients to develop compelling strategies – elevating products and services beyond commodities to value-added positioning. Golden Sun delivers in all aspects of the produce supply chain, from strategy to business development to brand marketing and management and everything in between. With an energetic staff, the company explores each client’s critical challenges and opportunities, distinguishing real versus perceived needs and developing a clear list of priorities that align with both human and financial resources to optimize results. Its fresh insights are grounded in “roll-up-your-sleeves” work from seed to retail, including retail buying, marketing and merchandising – plus qualitative research, brand management, graphic design, public relations and social media.