LOS ANGELES – GolinHarris announced today that Gary Caloroso has joined the agency as Executive Director. This is a new position at the agency. Caloroso will be based in Los Angeles and will report to Samantha Sackin, Executive Director and leader of the office’s consumer practice. Caloroso will lead and manage several client accounts in the practice’s growing food and beverage arena, and is the most senior agriculture and commodities expert in the region.
“Gary offers our food clients deep expertise in digital/social media, public affairs, issues/crisis management, brand and multicultural marketing and community relations,” said Judy Johnson, regional managing director. “His strategic insights and skills will provide immediate value and impact to our clients, and his expertise and capabilities will enhance the agency’s food, commodities and agricultural practices and profile in new and significant ways.”
Prior to rejoining GolinHarris, Caloroso served most recently as vice president at Augustine Ideas, a marketing communications agency specializing in commodity boards/trade associations, produce companies and supermarket chains. Caloroso also held positions with Sahlman Williams Public Relations and Marketing and Porter Novelli. His previous clients include the Chilean Avocado Importers Association; ; Florida Tomato Growers Exchange; Georgia Blueberry Commission; Georgia Pecan Commission; Almond Board of California; Duda Farm Fresh Foods; Farmer’s Best; the Fresh Produce Association of the Americas; and Sweetbay Supermarket, among others. Caloroso was named one of Produce Business’ 40 Under 40 in 2009.
Caloroso joins the agency’s catalyst community. Last June, GolinHarris unveiled a major reorganization designed to address the increasing influence of digital and social media in communications, and the challenges of engaging audiences in a complex, constantly connected environment as another part of its agency for the future initiative. The agency’s new model, called g4, is built around four global teams of dedicated specialists, in contrast to the traditional agency structure of communications generalists in a seniority-based hierarchy. In the g4 model, clients are served by integrated teams of dedicated experts (strategists, creators, catalysts and connectors) who deliver actionable insights, bold ideas, multi-media engagement and flawless, integrated execution.
About GolinHarris
GolinHarris is a holistic communications firm designed and built to help clients win in a complex, connected society. In 2011, we completely redesigned our agency to combine strategy, creativity and engagement into one seamless package that is delivered to clients – big and small. Our organizational model, called g4, provides clients with a dedicated team of specialists, including strategists, creators, connectors and catalysts, who are embedded in every account.
Our core practices include consumer marketing, corporate communications, digital and social media, corporate social responsibility, healthcare, internal communications, multicultural marketing, technology and public affairs.
Since 1956, GolinHarris has delivered results for clients such as McDonald’s, Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, Nintendo of America Inc., Johnson and Johnson, Texas Instruments and Unilever. Recognized as PRWeek’s 2010 Large PR Agency of the Year and 2009 Asia Pacific PR Consultancy of Year, GolinHarris was also named one of Ad Age’s 2012 Agencies to Watch. GolinHarris has been named a 2011 Best Large Agency to Work For by The Holmes Report and a Best Place to Work by Ad Age, the Los Angeles Business Journal, the Dallas Business Journal, The Sunday Times, Crain’s New York, Chicago Tribune and the National Association of Business Resources. The agency has 38 offices in the Americas, Europe, the Middle East and Asia, is headquartered in Chicago and is a subsidiary of the Interpublic Group (NYSE: IPG). For more information, visit www.golinharris.com.
Source: GolinHarris