PLEASANT PRAIRIE, Wis. – Good Foods, a category leader of dips and good-for-you products, announces the rollout of a newly rebranded guacamole line to hit store shelves in alignment with the Cinco de Mayo holiday. The new packaging can be found on all Good Foods’ guacamoles, including Chunky, Spicy and Southwest.
“As the guacamole category continues to grow, we knew our packaging needed an update for our brand to stand out,” said Maria Nakasone, brand manager at Good Foods. “We worked with a third-party agency to update the brand packaging to be more on trend and cohesive with other products, such as Good Foods’ plant based dips.”
Through focus groups and surveys, Good Foods made the decision to switch from photography-focused packaging to a more illustration-focused design as the research revealed consumers found that to be more reflective of the fresh and natural product. The research also showed the purple color used by Good Foods resonated well with participants as the earth-toned color emulated fresh ingredients. Good Foods’ rebranded line of guacamole will all have a purple lid for customers to easily spot on store shelves.
“While the packaging and design are receiving an upgrade, the ingredients, recipe and amazing flavor will stay the same,” added Nakasone.
In addition to the guacamole line, Good Foods is currently working to refresh other products, such as the avocado salsa and dairy dips, to create more brand cohesion across the company.
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About Good Foods
Good Foods, LLC is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and dressings. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s products are packaged using high pressure processing that uses cold water pressure, keeping foods safe and at their peak freshness. For more information, please visit GoodFoods.com.