GreenFruit Avocados Expands Team With Retail Veteran Hires New Sales & Marketing Manager

Newport Beach, CA  – Mexican avocado grower/shipper, GreenFruit Avocados, today announced that retail veteran, Kraig Loomis, has been appointed Sales and Marketing Manager effective July 2.

Loomis is no stranger to the produce industry with 18 years of experience, of which 16 was spent in retail as a produce clerk, produce manager, produce inspector, produce specialist and produce buyer with companies including Kroger and Fresh & Easy. More recently, Loomis transitioned to the grower/shipper side of the business as the Sales Manager for asparagus, wet veg and varietal berries at Progressive Produce.

In his new role at GreenFruit Avocados, Loomis will be responsible for building on the existing sales and marketing programs of GreenFruit and creating a culture of quality and service experience for every customer. This will include mentoring the sales and marketing team to achieve personal and company goals.

Brian Gomez, Vice President of GreenFruit remarked, “Our company might be young, but it’s not without passion or experience and Kraig’s hiring highlights our commitment to securing the best talent and utilizing the best resources to help all of our customers grow their avocado category sales.” Gomez continued, “Kraig’s experience in retail will certainly be an asset in serving our customers and meeting their changing needs in a dynamic retail environment.”

When asked about the new role, Loomis commented, “Produce is an exciting business that is finding itself in the right place and right time in history and continues to grow as a category when other areas of grocery are struggling. And even more exciting, avocados are one of those produce items that has found a fan following to grow in consumption and deliver new dollars in both retail and foodservice.” Loomis concluded, “Going to work with a company like GreenFruit also puts me at the right time and right place in history to work with an up and coming company that is equally passionate about the industry, quality and customer service and I’m excited to see what we can do together.”

When not involved in produce, Loomis keeps busy with his wife and family through a variety of sports and outdoor activities including coaching his daughter’s soccer team and supporting his son’s Boy Scout Troop as an Assistant Scoutmaster.


GreenFruit Avocados is a grower-owned, vertically integrated avocado grower-shipper-marketer of Mexican avocados.  GreenFruit offers year-round supplies and customized programs for organic and conventional avocados. For more information, visit .

Source: GreenFruit Avocados