LOS ANGELES, California – New from Grow Green Industries, Inc. (GGI, Inc.) comes avoFresh™– an organic powder designed to keep avocados fresher, longer. GGI, Inc. is the award-winning team behind best-selling eatCleaner® Triple Action Fruit + Veggie Wash and other innovative, earth-friendly products that make America’s kitchens safer and healthier. Now, GGI, Inc. introduces an organic, non-GMO powder designed to inhibit browning and extend the life of America’s favorite heart-healthy fruit for up to 7 days.
America loves avocados! According to the USDA, avocado consumption increased 443% over the last two decades. Over 80 million pounds of the “green gold” fruit are consumed on Cinco de Mayo alone. This is good news for consumer well-being, as avocados carry many proven whole-food benefits, such as helping to prevent diabetes, reduce high blood pressure, and lower cholesterol levels. However, fruits and vegetables account for 40% of the total 33 billion pounds of annual US food waste, and avocados can be some of the worst offenders.
American households toss an equivalent of $2,000-worth of groceries into the garbage each year. A notoriously finicky and high-priced fruit, avocados may very well be some of the prime culprits to blame for this staggering cost. Reaching peak ripeness only briefly, avocados decline rapidly into a state of unappetizing discoloration soon after being cut, sliced, diced, or mashed. Organic avoFresh™ slows the oxidation process while maintaining freshness, ensuring that persnickety purchase maintains that coveted just-cut freshness for up to one week.
One packet of avoFresh™ will preserve up to 3 fresh avocados. Simply blend into the mashed fruit or mix into an 8-oz bottle of water and mist onto cut slices to enjoy an entire week of gorgeous green. Made with Vitamin C and Calcium Carbonate, avoFresh™ is OMRI-certified for organic use, and is naturally vegan, gluten-free and salt-free
“Avocados are such a popular, healthy fat and the perfect nutritional complement to any diet, but can be very pricey, which is why we wanted to make it more convenient and cost-efficient for consumers and restaurants to serve it and keep it fresh,” commented avoFresh™ inventor and GGI, INC. Founder, Mareya Ibrahim. “It’s the perfect solution for everything avocado, from guacamole to avocado toast, avocado mash to chopping into salads and anything your kitchen creativity sparks. You don’t need to add salt or citrus to avocado as the flavor of avoFresh™ mimics those seasonings – so two less things to add,” noted Ibrahim.
Say goodbye to bitter, brown guacamole and hello to 7 blissful days of delicate firmness and delicious, buttery flavor with avoFresh™!! avoFresh™ will be available in a 3-pack for just $4.99 and also in 100-pack cases for food service and institutional use beginning March 2019 on Amazon and at www.EatCleaner.com.
Discover GGI, Inc.’s full suite of all-natural, earth-friendly food solutions at www.EatCleaner.com, along with creative recipes and clean eating resources direct from GGI, Inc. CEO and EatCleaner® inventor, “Fit Foodie” Chef Mareya Ibrahim.
About Grow Green Industries, INC./Eat Cleaner:
Grow Green Industries, Inc. dba eatCleaner® is a Southern California based, Certified Woman-Owned Business leading the way in eco solutions for produce food safety and shelf life extension. Co-founded in 2010 by Dr. Shawki Ibrahim, Ph.D. and nationally recognized food safety and clean eating expert, award-winning entrepreneur, chef, author and inventor, Mareya Ibrahim, aka The Fit Foodie, the company is dedicated to providing safe, effective wholesale and consumer products that enhance lives and improve health. Featured on HSN, QVC and reputable retail locations, their award-winning, patented solutions include the best-selling eatCleaner® fruit + vegetable wash and wipes, and eatFresh-FCTM anti-browning powder, and are used in schools, homes, juice bars and food-service businesses. Visit growgreenindustries.com and eatcleaner.com to learn more.
University of Michigan, “Avocado Consumption: Environmental and Social Considerations.”https://www.canr.msu.edu/news/avocado_consumption_environmental_and_social_considerations
AvocadosFromMexico.com, “How to Reduce Food Waste.” https://avocadosfrommexico.com/blog/how-to/reduce-food-waste/
FirstWeFeast.com, “Our Food Waste in the US Totals $160 Billion Every Year.” https://firstwefeast.com/eat/2014/08/our-food-waste-in-the-u-s-totals-160-billion-every-year
ReFED.com, “Food Wasted By Weight – 63 Million Tons.” https://www.refed.com/?sort=economic-value-per-ton