Hazel Tech Explores Global Cherry Market Trends and Innovations During March Quality Summit

CHICAGO, IL – Hazel Technologies, Inc., a USDA-funded company developing new solutions to extend the shelf life of produce and reduce food waste is hosting the Cherry Quality Summit at the end of this month. The one-hour event will be held on Thursday March 31st and will feature speakers with extensive knowledge of the cherry category amidst the 2022 global cherry season.

Speakers will include Desmond O’Rourke, founder and CEO of Belrose, Inc. and Mario Cervantes, Director of Business Development – AgTech at Hazel Technologies, Inc. Other presentations at the webinar will highlight grower and quality perspectives from various cherry growing regions around the world.

Desmond O’Rourke is an expert in international marketing research with 60+ years of experience. Over the last 30, he has specialized in global fruit industry problems and conducts yearly global fruit marketing analysis for the cherry, apple, pear, and kiwifruit industries at his company Belrose, Inc. His presentation will focus on global market trends for cherry in 2022. Mario Cervantes will speak on innovations in postharvest technologies for the commodity.

“Over the last few years, the global cherry industry has seen major growth, specifically in Chile, Turkey and the United States,” Desmond O’Rourke, founder and CEO of Belrose, Inc said. “I look forward to discussing how consumers around the world are driving the increased production in these countries and what this means for the market.”

“We all know that consumers eat with their eyes first, especially when they are purchasing produce,” said Mario Cervantes, Director of Business Development – AgTech at Hazel Technologies, Inc., “Hazel 100™ helps maintain stem greenness, promotes longer shelf-life and gives higher post-storage quality, so that the cherries you send to your retailers, wholesalers, and importers arrive at field-fresh perfection. I look forward to expanding on these benefits during the summit on March 31st.”

The Cherry Quality Summit is a free event and will offer both English and Spanish translations. Registration is open to the general industry until March 31st or until capacity is reached.

To learn more about the event and register, visit https://bit.ly/cherrysummit2022.


About Hazel Technologies, Inc.:

Hazel Technologies, Inc. is a USDA-funded startup company that develops new solutions to extend the quality shelf life of fresh produce and reduce food waste. Founded in 2015, Hazel Tech services over 250 of the world’s largest fresh produce packers, shippers, and retailers. Selected as a Finalist for Fast Company’s 2020 World Changing Ideas and winner of “Best Sustainable Packaging” at the 2020 World Food Innovation Awards, the company’s patent-pending technologies have been tested by top academic research programs.  

For more information, visit www.hazeltechnologies.com. 

About Belrose, Inc.:

Belrose, Inc. was founded in May 2000 by Desmond O’Rourke. The company conducts business and marketing analysis for deciduous fruits around the world. Publications by the company include their monthly World Apple Report newsletter and their annual reports on the apple, pear, kiwifruit, and cherry categories.

For more information, visit https://www.e-belrose.com/ .