Here’s Why the ‘Omakase Berry’ is the Latest Sought-After Fancy Fruit

How much would you pay for the perfect strawberry?

A new variety of berry has been catching attention in restaurants around New York, where chefs are taking advantage of the grower’s proximity to serve up something very special to guests. Called the “Omakase berry” and grown by New Jersey operation Oishii, the strawberries — which are a Japanese variety known for its “beautiful aroma and exceptional sweetness” with a seedless exterior and “creamy texture” — are so unique that they charge $50 for a hand-picked package of eight, each berry nestled in its molded slot in a chic transparent container. (A pound of strawberries in the grocery store — about 15 to 20 berries — will run you somewhere in the $5 range, for comparison. That means just one Oishii berry is more than your average container.)

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