House Foods Partners With Celebrity Chef Alexander Weiss Of 'Masterchef Junior' On Fox

Garden Grove, CA – House Foods, premium tofu purveyor since 1983, is pleased to announce its partnership with Alexander Weiss, Season One winner of FOX’s hit cooking competition series for kids, “MasterChef Junior.” Alexander learned how to cook at the feet of his parents; his mother taught him how to bake while his father showed him the delights of savories.  In 2013, with the perfect execution of pistachio-flavored French macaroons and hand-made gnocchi with brown butter sage sauce, Alexander went from an average 13-year-old New Yorker to kitchen wunderkind and the first-ever winner of "MasterChef Junior.”

The young chef captivated audiences nationwide with his varied and talented kitchen skills.

In partnership with House Foods, Alexander will create signature recipes, make appearances at high-profile events and provide his expertise on food, flavors and the world of making simple and satisfying dishes perfect for the entire family.   “The partnership with House Foods is a great opportunity for me,” he said.  “In working with tofu I’m discovering new and creative ways to include it in my existing recipes, while developing new ones.”

“We are so pleased to be working with Alexander,” says Yoko DiFrancia, Manager, PR & Marketing of House Foods.  “The familiarity with tofu has grown in the U.S., but we know there are still home cooks who are unsure about how to work tofu’s different textures and types.  Alexander is the perfect partner to help us spread the word to our family demographic.”

House Foods’ portfolio of products includes Premium Tofu, Organic Tofu, Bulk Tofu and Tofu Shirataki noodle substitute.  Made exclusively with 100% U.S. grown soybeans, all products are Non-GMO Project Verified and gluten-free certified.

“MasterChef Junior” airs Tuesdays (8:00-9:00 PM ET/PT) on FOX.

For more information about House Foods and their products, visit www.house-foods.com.

About House Foods

Tofu specialists since 1983, House Foods Corporation is dedicated to providing the most affordable, highest quality and widest range of the freshest Tofu products. In addition to Tofu products, the company produces No. 1 Shirataki brand, Tofu Shirataki. Most recently, House Foods Organic Firm Tofu was chosen by Prevention Magazine as one of Prevention’s 100 Cleanest Packaged Foods for 2014. The company uses only non-genetically modified (non-GMO) soybeans grown in the USA. All House Foods Tofu and Tofu Shirataki products are Non-GMO Project Verified, and certified gluten-free and kosher. House Foods’ commitment to protecting the environment is evident by its solar-powered California facility. In 2012 El Burrito Mexican Food Products, Inc., a leading healthy vegetarian Mexican food brand joined the House Foods Group. For more information visit www.house-foods.com.

Source: House Foods