Avocado toast. Kale shakes. Goji berry smoothies. Quinoa bowls.
If foods were celebrities, these would be just a handful of the treats that have received the red-carpet treatment in the last few years.
But why do some fruits and vegetables become the A-listers of the food industry – highly desired produce with the ability to jump-start profits and shape the daily eating habits of billions?
Why is that kale and avocado have seen such a meteoric rise in popularity and sit centre stage basking happily in the spotlight while the humble carrot or poor old turnip remain firmly on the Z-list?
To read the rest of the story, please go to: BBC