INDIANAPOLIS, Indiana – The Produce Mom®, the blog and consumer brand of Indianapolis Fruit Company will be sold to Lori Taylor, the author of The Produce Mom and Consumer Marketing Manager of Indianapolis Fruit Company.
The Produce Mom® has grown substantially since its inception in 2012, led by Lori Taylor. The efforts of The Produce Mom have driven considerable consumer and media interest spawning a movement in the produce industry to promote fruits and vegetables the way major brands have been promoted. Lori’s efforts and the high quality brand assets of The Produce Mom have grown to represent an entire industry, not just one organization. Therefore, Indianapolis Fruit Company has agreed to assist Lori in creating a separate business entity whose purpose it will be to continue to promote farmers, growers, suppliers and brands within the produce industry and to educate and excite families about consuming more produce.
“Indianapolis Fruit Company commends the entire Produce Mom team for its innovative approach to educating the public about produce. The Produce Mom team has motivated the entire industry to speak directly to the consumer,” states Greg Corsaro, President of Indianapolis Fruit Company. “We wish Lori well as she carries The Produce Mom brand forward and expands these unprecedented efforts! At Indianapolis Fruit Company, we take great pride in having been a part of creating The Produce Mom and will continue to follow and support Lori’s efforts.”
“I am forever grateful to Indianapolis Fruit Company. Indy Fruit allowed me to present an idea, and then supported my idea, and now they are providing me with an opportunity to own my idea. This is an incredible moment in my life,” says Lori Taylor. “I am passionate about marketing fresh produce and helping families increase their consumption of fruits and vegetables. The Produce Mom delights in being an advocate for our industry. The brand will continue to serve The Produce Mom Family of Partners, as well as our consumer audience across the nation.”
Indianapolis Fruit Company and Lori Taylor will provide updates on this transition in the coming weeks.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
Source: The Produce Mom®