Industry Veteran Joe Collier Joins PRO*ACT Leadership Team as VP of Business Development

Monterey CA – PRO*ACT, a leading provider of fresh food supply chain solutions, is excited to announce the addition of Joe Collier to their leadership team. With over 40 years of experience in the foodservice industry, Collier brings a wealth of knowledge and industry relationships to his new role as Vice President of Business Development. 

Collier’s impressive career began during his high school years, where he worked for a prominent Frozen Food company. He then went on to serve as a Produce Merchandiser and Procurement specialist with PYA/Monarch Foodservice, helping to grow the produce category by 200% over his 11-year tenure. Collier’s success led him to join Ruby Robinson Company as a Broker, where he played a crucial role in growing the business to $130,000,000.00 in annual sales over a span of six years. 

In 1996, Collier co-founded Produce Alliance with several partners from Ruby Robinson. Over the next 27 years, he developed the Alliance into a robust network of 56 members and 72 distribution centers, creating a combined $5.8 Billion Dollar distribution network servicing the US and Caribbean’s. 

After briefly retiring in December 2018, Collier’s passion for the industry led him to start two new companies in 2021. Collier Produce Consulting was established to help distributors manage their businesses more effectively with Third Party Management companies, as well as improve their sales, procurement, and operational standards. Additionally, he founded ProFresh360 Management Services, which specializes in managing the supply chain for fresh and specialty categories for restaurant chains of all sizes.  

Now, PRO*ACT is thrilled to welcome Joe Collier to their team as Vice President of Business Development. In this role, Collier will leverage his extensive experience and relationships to open new opportunities for the company in the National Account and Distributor Procurement areas. His addition to the leadership team further solidifies PRO*ACT’s dedication to providing innovative and efficient fresh food supply chain solutions to their clients. 

“We are delighted to have Joe on board,” said Chip Walker, President & CEO at PRO*ACT. “His expertise and industry knowledge are invaluable assets that will undoubtedly contribute to our continued growth and success. We look forward to the positive impact he will have on our organization.” 

Joe Collier will officially assume his role as VP of Business Development on September 11th, and he will be based in Charleston. 


PRO*ACT is a leading provider of direct-source produce solutions, offering a diverse range of services and expertise to help businesses in the foodservice industry streamline their operations and maximize efficiency. Their goal is to streamline the supply chain to provide cost benefits and a simple process for securing the freshest produce from third party inspected distribution centers across the globe.