EAGLE, ID, April 7, 2010 — Amateur videographer and film critic Kevin McGill, Jr. combined his video prowess and passion for Idaho potatoes to turn the Idaho Potato Commissions (IPC) popular retail advertising campaign, Comic Book Hero, into a series of eight lively, engaging 60-second vignettes. A dramatic narration accompanied by ominous music sets the perfect tone for bringing to life retail produce heroes who rely on Idaho potatoes to save the day.
The IPC creates multiple marketing pieces like bobble heads, posters and coasters to build upon its retail advertising campaigns. Kevins videos have provided yet another way for retailers, and now consumers, to enjoy this successful series of ads, said Seth Pemsler, Vice President, Retail/International, IPC. We think the videos are great.
The producer of the vignettes is the video department manager at Price-Cutter Food Warehouse in Cabot, Arkansas. I saw the comic books and couldnt resist bringing them to life. They are a lot of fun I love the mustached evil villain and damsel in distress rescue scenes, said McGill. The Idaho potato retailer comics are classic and deserve an epic dramatic reading.
Each of the Comic Book videos took about 30 minutes for McGill to produce. He admitted that Episode 8, False Identity, was the most difficult because he needed to spend extra time on the voice-over disguising the villains voice to sound like the produce managers voice. McGill has been producing videos for about one year. All eight videos can be viewed at http://www.youtube.com/user/TMNTJSTR.
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the “Idaho potato ” and “Grown in Idaho” seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.
Source: Idaho Potato Commission