EAGLE, ID, January 25, 2010 – Calling all cooks: If you have a flair for
preparing healthful fare, now is your time to shine. The Idaho Potato
Commission (IPC) is rewarding resourceful home cooks for innovative
Idaho(r) potato recipes that bank on flavor and still save cents in its
new “Watching Waistlines & Wallets” Recipe Contest.
Beginning January 25, consumers are invited to submit their original,
healthful, affordable and easy-to-prepare Idaho(r) potato recipes on
www.idahopotato.com for a chance to win the $5,000 Grand Prize. Recipes
will be judged by the potato pros on the following criteria:
* Use of Idaho(r) potatoes as the main ingredient (potatoes can be
fresh, frozen or dehydrated);
* recipe calls for no more than 10 ingredients;
* originality and taste;
* ease of preparation;
* overall healthfulness of the recipe and cost to make.
“The recession has prompted many consumers to dust off their cookbooks
and prepare healthy and affordable meals at home versus dining out,”
said Frank Muir, President/CEO, Idaho Potato Commission. “Idaho(r)
potatoes, which cost around 25 cents each, are the perfect main
ingredient for just about any meal. Not only are they low-cost and
versatile, they are loaded with important vitamins and minerals.”
Helping to kick off the contest are fitness guru Denise Austin and
America’s all-time favorite foodie Art Ginsburg (aka Mr. Food). For
over 25 years, Denise’s high-energy exercise DVDs and information-packed
books have helped millions of Americans whittle their waistlines. Mr.
Food’s daily food news segments teach millions of consumers how to
prepare healthy and affordable meals that the whole family will love.
Ms. Austin will announce the contest during a satellite media tour on
January 25, 2010, while Mr. Food will share contest news with his fans
as he travels across America.
Seven recipes will be chosen with one Grand Prize winner receiving
$5,000; one Runner-Up receiving $1,500 and five Honorable Mentions
receiving an exclusive prize pack. The prize pack will include
autographed copies of both Denise’s new book, Denise’s Daily Dozen, and
Mr. Food’s latest cookbook, Mr. Food TV Favorites, as well as $100 in
cash.
Visit www.idahopotato.com to view the contest guidelines and
instructions on how to submit your original waistline- and
wallet-friendly Idaho(r) potato recipe during the January 25-March 31,
2010 contest period.
Source: Idaho Potato Commission