SALINAS, CA – Ippolito International has hired Dan Canales in the newly created position of Senior Vice President of Sales, Marketing and Processing. Dan was most recently with Misionero Vegetables of Gonzales, CA in the role of Vice President, Sales and Marketing. In his new capacity, Dan will oversee the sales and marketing departments of Ippolito, with a special focus on the company’s new processing facility and launching of its’ products.
“Adding Dan with his vast amount of expertise and experience in commodities and processing to our existing talented sales management and sales staff will greatly benefit our overall performance,” said Ippolito General Manager Butch Corda. “With our company entering the processing arena with Brussels sprouts and spinach, Dan’s knowledge of that side of the business will be a great asset. He also has the commodity background with his years at Salyer American and Dalgety/Oshita so he has a full understanding of all elements of our company and we couldn’t be more pleased to have him aboard.” Coincidentally, Butch hired Dan for his first fresh produce industry job at Oshita in 1986.
In addition to his 17 years at Misionero, Dan managed commodities and handled sales at Salyer American and Dalgety Food/Oshita Marketing for a combined total of eight years. He also spent four years as a partner at Discovery Produce/Rich Peel Garlic in Salinas.
"I am very excited to join the Ippolito team. They have done an incredible job building this company into an industry leader with an extensive product line,” Dan said. He continued, “With the Brussels sprouts being one of the fastest growing categories and Ippolito being the largest Brussels sprout grower in North America, there are great opportunities to continue with this positive growth. "
FOR MORE INFORMATION CONTACT BUTCH CORDA, GENERAL MANAGER AT 831-772-9991
Source: Ippolito International