James Paul Joins Crystal Valley Foods

MIAMI, FLA. – Crystal Valley Foods (Crystal Valley) announced that industry veteran, James Paul, has joined the sales team and will handle sales for the entire product line, including asparagus. Prior to Crystal Valley he was the Senior Category Director for the asparagus category at Grower Direct Marketing.

“We are thrilled that James has joined Crystal Valley,” said Jay Rodriguez, President of Crystal Valley Foods. “With a family history in the fresh produce industry, Paul brings over 30 years of sales and marketing experience to the company. He is an accomplished and dynamic professional and his passion for the business will make him a great addition to our team.”

“I am excited to have joined the team at Crystal Valley,” said James. “The company is a respected leader in the industry and well known for its quality products and customer service. I am looking forward to being a part of its continued growth and helping to expand and create new relationships in the US and Canada.”

A graduate of Cal Poly-San Luis Obispo, James has previously held sales and marketing positions at Greg Paul Produce, as well as Giumarra, Altar Produce, Prima Bella Produce, Apio, and Boskovich Farms.

James will be based in Stockton, CA.


About Crystal Valley Foods

Founded in 1994, Crystal Valley Foods is a leading grower and importer of top-quality produce from Central and South America. With offices and facilities in Miami and Los Angeles, the company is one of the largest importers and distributors of asparagus in the USA. Its extensive product line also includes baby vegetables, peas, beans, berries, baby lettuces, peppers and other specialty crops.