SANDPOINT, IDAHO – Litehouse, Inc., a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.i, is showcasing its latest product innovations at the Produce Marketing Association’s (PMA) Fresh Summit, including line extensions for its core line of salad dressings and freeze dried herbs, reformulated Pourable Vinaigrettes and new protein-packed Greek Yogurt Smoothies. The new and reformulated products address growing consumer demand for convenient and healthier food options, without sacrificing great taste.
Avocado Ranch: Volume Driving and On Trend Flavors
To further support the growing RSD category and its core line of 13 oz. spoonable dressings, Litehouse is introducing Avocado Ranch dressing. The new flavor is a twist on the top-selling Homestyle Ranch dressing with the addition of avocado, a beloved flavor among consumers of all ages. According to national IRI data, ranch and avocado products are up 13% and 3%ii respectfully, indicating continued consumer interest in these popular flavors. Avocado Ranch 13 oz. dressing has an SRP of $3.99- $4.99 and is also available in 20 oz. family size.
Dill Ranch: A New Member of the 20 oz. Family
Flavored ranch dressing sales have grown 9% in the last 52 weeks and Litehouse 20 oz. family size dressings, up 43%, account for more than half of the total U.S. value segmenti, making it an ideal time to introduce a new family size flavor to U.S. consumers. New Dill Ranch dressing is a creamy blend of sour cream, dill and spices, and the family size squeeze bottle makes it easier than ever to add delicious flavor to salads, grilled vegetables and more. Litehouse 20 oz. dressings have an SRP starting at $4.99.
Reformulated Pourable Vinaigrettes: Less Fat and Sugar, Only 50 Calories or Less
In response to growing consumer demand for high quality ingredients and exceptional taste, Litehouse reformulated its core line of Pourable Vinaigrettes, now made with less fat and sugar, but the same delicious taste consumers know and love. Available in an assortment of flavors including Balsamic, Sesame Ginger, Poppyseed and Raspberry, the reformulated Pourable Vinaigrettes are now only 50 calories or less per 2 Tbsp serving, with an SRP of $3.99-$4.99.
Litehouse dressingsdo not contain artificial preservatives or colors, are made without high fructose corn syrup or added MSG and are available in the refrigerated produce department at grocery retailers in the U.S. and Canada.
Freeze Dried Jalapeño: Spicy Green Pepper Flavor, No Chopping Required
Hot and spicy continues to be a leading flavor trend, and Litehouse Freeze Dried Jalapeño delivers heat and delicious green pepper flavor, with no picking, chopping, slicing or dicing required. The jalapeño instantly refreshes and rehydrates with a bit of moisture during cooking, and is the perfect addition to cocktails, sauces, marinades, soups, and more. Each jar is packed with the equivalent of 22 jalapeños and delivers the same spicy flavor, aroma and vibrant taste as freshly picked peppers from the garden. Litehouse Freeze Dried Jalapeño is available in the produce department and has an SRP of $3.99-$4.99.
Greek Yogurt Smoothies: Protein-Packed, Single-Serving Convenience
As consumer demand for convenience continues to surge, Litehouse is bringing single-serving Greek Yogurt Smoothies to the produce department. Packed with 13 grams of protein per bottle and made without artificial preservatives and no dyes, the grab-and-go beverages are available in five delicious flavors: Peach Mango, Super Berry, Raspberry Passion, Blueberry Banana and Tangerine Vanilla. Litehouse Greek Yogurt Smoothies have an SRP of $1.99-$2.49 and are available in the juice section of the refrigerated produce department. Greek Yogurt Smoothies are currently only available in the Western region of the U.S.
PMA Fresh Summit attendees can visit booth 1803 to learn more about the latest product innovations from Litehouse. For more information, visit www.litehousefoods.com.
About Litehouse, Inc.
Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho by the Hawkins family in 1963, Litehouse is proud to be a 100% employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan, Utah and Virginia, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest and Twitter.
i IRI UNIFY POS latest 52 weeks ending September 9, 2019
ii IRI UNIFY 52 weeks ending September 8, 2019