Live Oak Farms Launches Coachella Bell Pepper Program

Le Grand, California — Live Oak Farms adds to its Bell Pepper Program this spring with supplies starting from mid-April, as the Le Grand-based family-owned farming operation adds Green and Red Bell Peppers from the Coachella Valley to its production network.

The addition of Coachella and Southern San Joaquin Valley production in late-May will enable Live Oak to meet the needs of its customer base better. “Our customers have been asking for Live Oak to expand our production window, and we’re pleased to announce that Live Oak’s commitment to excellence in product quality and service is coming to Coachella this year,” said Donna Vaughan, Live Oak Partner, and salesperson.

Live Oak’s Bell Pepper program had previously been limited to a late June to October window. With the additional acreage across new growing regions, Live Oak’s California program ensures supplies through the end of the year, with acreage in Coachella and Bakersfield joining the established production in Merced and Santa Clara Counties.

Live Oak Chief Operating Officer Ed Beckman said, “Live Oak embarked on the expansion of our existing Bell Pepper program in 2018, with the installation of one of the most advanced technology packing lines in North America. We’re now complementing our growth in Central California with an expanded production window supported by an aggressive product development program that works closely with seed companies and other technology providers to differentiate Live Oak in the marketplace.”

The program for the coming spring includes Green and Elongated Red Bell Peppers, including DRC packs to order. The January plantings will allow for the first product to be shipped in April, with Red Bells to follow in May.

Live Oak Farms is now in its 91st year and includes both third and fourth generation family members in its day to day operations. The company also grows tomatoes and roma tomatoes from June through Late October and added an upscale Jalapeno pepper to its specialty pepper line in 2018.