Following recent scrutiny in the trade press,“booth babes” steered clear of this year's New York Produce Show and Conference.
To the disappointment of produce moguls who looked forward to mingling with young women dressed for an evening at a Manhattan dance club or a fantasy luau, female brand ambassadors were instead often indistinguishable from full-time salespeople.
In addition, hundreds of vendors were observed using beautiful signage, fresh samples, handshakes, and other conventional tactics to draw traffic, all of which may be worrisome for booth babes and their advocates.
Foxy Claus, the lone delegate from the old guard, appeared to have been in hiding at times. When she could be found at the Pretty Lady booth, businessmen giddily posed alongside her in photos that may soon be tokens from a bygone era. Miss Claus was later spotted hiding from this photographer and quietly leaving through a secondary exit.