SALINAS, Calif. November 2, 2009 Mann Packing Company is partnering with Gourmet Garden Herbs & Spices to offer a cross-promotion in the produce department designed to drive incremental sales of both product lines this winter.
The promotion will offer shoppers a saving of $0.55 off any tube of Gourmet Garden Herbs & Spices with the purchase of a 2-pound bag of Manns Broccoli Wokly.
The instant redeemable coupon, applied to 150,000 packages of Manns Broccoli Wokly, will feature two winter-themed recipes: Italian vegetable soup and gourmet grilled Broccoli Wokly.
This is our first time partnering with Gourmet Garden Herbs & Spices and we think it is a fresh way to attract shoppers to both categories, said Lorri Koster, vice president of marketing, Mann Packing. We know shoppers are looking for healthy, fresh solutions at a good value.
Broccoli Wokly is the crown jewel of nutrition: fresh, washed and ready-to-eat broccoli florets, perfect for sides, soups, salads or casseroles.
Gourmet Garden Herbs & Spices makes fresh easy for everyday cooking. Distributed nationally, Gourmet Gardens line of 10 convenient 4 oz. squeezable tube herbs and spices are organically grown. The cold-chain packed item has a shelf life of up to four months in the refrigerator, or up to six months when stored in the freezer.
Source: Mann Packing Company