Market Fresh Produce Merges With Bushmans’

Market Fresh Produce LLC is pleased to announce a merger with Bushmans’ Inc., a potato grower and distributor based in Rosholt, Wisconsin. The merger brings together two very strong and vibrant companies, and unites the Market Fresh brand with a century old corporation.

Market Fresh Produce has established a premium trade brand in the produce industry, and the company currently has over 40 supply partners throughout the United States, Mexico, and Canada. Market Fresh offers a wide variety of produce which includes full category tomatoes, full category potatoes, sweet potatoes, and sweet onions all under the Market Fresh banner.

A benefit of this merger is the vertical integration that is created by adding the premium “Market Fresh” brand name to an already established grower and distributor in Bushmans’ Inc. The two companies will analyze all synergies in logistics, marketing, and overall infrastructure in order to create best in class efficiencies within the produce industry.

Moving forward, the focus will be on the ongoing development of products and services that meet or exceed the high demands of today’s retail and food service operators. Initiatives like food safety, food security, traceability, and contract pricing will continue to be a top priority. With a shortened supply chain and a wider variety of products, the two companies feel they are in a better position now more than ever to exceed customer expectations.

“I’m so pleased to now be part of the rich heritage of the Bushman family,” says Market Fresh Produce owner and CEO K. Steven Phipps. “By combining the core competencies of the two companies, we will be able to establish a much broader product offering together than as individual companies,” Phipps went on to say.

MFP LLC will continue to operate from their corporate headquarter office in Nixa, Missouri.

Source: Market Fresh Produce, LLC