Measure to Improve LLC Builds Out Leadership Team

SALINAS, Calif – Measure to Improve, LLC (MTI) is excited to announce the addition of Jennifer Norfolk as the new Vice President of Operations. Jennifer Norfolk most recently served as a Director at Winrock International, a global nonprofit organization focused on environmental sustainability and agricultural development. She led the Forestry and Natural Resource Management team and managed offices in Africa and Asia to implement programs funded by USAID and the Department of State. Prior to Winrock, she led similar teams for two other large nonprofits focused on international development and sustainability.

At MTI, Jennifer will lead staff in delivering high-quality sustainability programming and building the organization’s systems as it grows. She is passionate about finding win-win solutions for clients and the planet and has worked in dozens of countries on a range of sustainability and climate challenges. She will identify broader policy and industry trends and position MTI to respond to evolving client needs. She has a Master of Arts in Public Policy from Georgetown University and a Bachelor of Arts in Political Science from the University of Michigan. On MTI, Jennifer said, “I was immediately drawn to the high quality, impactful work they are doing in the fresh produce sector. There is so much need for the services they offer, and this impressive team is well-positioned to make a huge difference. I look forward to facilitating that growth.”

Founder and CEO Nikki Cossio said, “I am very excited to be expanding our team. These additions increase the scope of sustainability expertise at MTI, which will allow us to continue serving the produce industry, stay at the forefront of emerging client needs, and drive positive change.”

Morganne Sigismonti has also joined the MTI team this summer as a new Program Associate. Morganne has recently completed her Master’s of Environmental Science and Management from the Bren School of Environmental Science and Management at the University of California, Santa Barbara, and is a TRUE Zero Waste Certified Advisor. Morganne will support our zero waste and sustainable packaging programs, including guiding clients to accomplish TRUE Zero Waste certification by achieving 90% diversion of waste from landfills. She has a Bachelor of Arts in Biology from Lewis & Clark College in Portland, Oregon.

About Measure to Improve, LLC

Measure to Improve was founded in 2014 by Nikki Cossio, whose family has been farming in California for four generations.  Measure to Improve is a full-service sustainability consulting firm for the fresh produce industry.  Measure to Improve helps clients communicate their sustainability stories credibly, proactively, and without “greenwashing.”  Under the guidance of Measure to Improve, growers and shippers build sustainability and transparency into their practices, rather than waiting for local, state, and national mandates. The company strives to assist the fresh produce industry in measuring and validating efficiencies and improvements as companies continue to adopt more resourceful measures. Please visit