Mission Produce Taps Hector Soltero As Director Of Sales Planning

Oxnard, California – Oxnard-based Mission Produce today announced that the company has hired Hector Soltero as Director of Sales Planning. This marks Soltero’s second stint with Mission, after initially working for the company in a sales capacity, and as the wholesale manager from 2008-15. 

Subsequent to that, Soltero worked in avocado sales, most recently for Westfalia Fruit.

According to Soltero, “I am very excited to be back at Mission. The company continues to mature, and the opportunity was right for my return. Mission has grown dramatically in the past few years, and our ability to service customers as we grow is our highest priority. It makes more sense than ever to refine our planning processes to ensure we are optimizing inventory levels and implementing effective sales planning strategies.” 

In his new role, Soltero will report to Brent L. Scattini, Vice President of Sales & Marketing. “With Hector, we’ve added depth and experience to our sales management and planning processes. Given Hector’s experience at Mission, as well as his work outside the organization, we feel that his skillset is a perfect fit for our needs,” said Scattini. 

Soltero brings more than 10 years of sales and sales management experience to Mission.

About Mission Produce:

Mission Produce owns and operates state-of-the-art avocado packing facilities in multiple global locations including California, Mexico and Peru. In addition, the company’s global distribution network includes 11 ripening and distribution centers in North America, China and Europe. Over the past 35 years, Mission has become recognized as the leader in the worldwide avocado business. www.worldsfinestavocados.com 

Source: Mission Produce