Naturipe Sweetens the Berry Aisle with New, Proprietary Raspberry

Salinas, CA – Naturipe is proud to introduce its latest proprietary berry – the Pacific CentennialTM raspberry – expertly crafted to appeal to berry lovers’ palettes, adapt to growers’ environments, and provide enhanced shelf stability to meet grocers’ needs.

The Pacific Centennial is a jumbo raspberry that balances its juicy sweet flavor with a firmness that enhances shelf stability. It is often described as having a “classic” red raspberry flavor with a hint of pomegranate undertones.

“At Naturipe, we’re about doing more than just providing flavorful, fresh berries. Certainly, that’s a big part of what we do, but we’re also dedicated to growing better. That means working with our grower families to find varieties that are capable of handling our wonderful, unpredictable Mother Nature,” said CarrieAnn Arias, Vice President of Marketing at Naturipe. “We hope that our berries are a little bundle of sweetness that create real connections between consumers, our growers, and the wonderful environment that makes it all possible.”

This variety was crafted by Pacific Berry Breeding, a program established by Hortifrut and Naturipe Berry Growers in 2003 to offer consumers the best-tasting berries possible. Pacific Berry Breeding is one of the most highly specialized berry breeding programs in the world, dedicated to finding new varieties of berries that offer high yield and exceptional taste.

Naturipe is putting a spotlight on their new raspberries during the Produce Marketing Association Fresh Summit Conference & Expo October 17-19 in Anaheim, Calif. Stop by the Naturipe booth #4173 for a sample to enjoy recipes that incorporate the new variety and Naturipe’s other tasty berries including, Berry Bacon Salsa with Avocados, Blackberry Bourbon Manhattans and much more.

The Pacific Centennial raspberries are now available at grocery locations that sell Naturipe berries nationwide. 

Stay up to date on the latest from Naturipe on Facebook @Naturipe and Twitter @Naturipe. You can also cook and bake with us by trying our favorite recipes shared on Instagram @naturipe.


About Naturipe Farms

Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value-added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.

Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.