New Fruit, Vegetable Marketing Campaign Launched In Fresno

A new marketing campaign created to encourage people to eat more fruits and vegetables was launched in downtown Fresno Friday afternoon.

In the shadow of the Old Fresno Water Tower, representatives from Partnership for a Healthier America set up Club FNV, which they described as “an ultra-hip pop-up lounge” featuring free fruit- and veggie-based drinks and snacks.

During the Friday lunch hour, dozens of people visited the lounge, munching on skewers of fresh fruit and vegetables and sipping fresh-made smoothies.

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