Viva Tierra Organic Introduces New Retail Packaging for California-Grown Organic Apples and Pears

MOUNT VERNON, WA – Viva Tierra Organic, Inc. has introduced a new line of retail packaging for California grown certified organic apples and pears. The new packaging aims to convey to consumers the pride that VTO’s organic growers and packers take in the extraordinary organic fruit grown and harvested in the golden state.

There are six new, eye-catching, zip-top stand up pouch packages now available. They are Organic California Gala, Organic California Apple, and Organic California Pear, each of which is available in both 2 and 3 lb. weights. Additionally, the company has new California specific boxes which will be used to pack the pouches in either 12/3# or 18/2# configurations. A 12/2# pack is also available.

Initial reception to the new packaging has been very positive. “California retail produce managers are very excited about highlighting the ‘local’ aspect of the new packaging” said Roy Ruff, VTO’s Regional Marketing Lead. “Currently we’re packing Organic Gala and Bartletts and will follow with Granny, Braeburn, Fuji, Bosc and finally Cripps Pink as the California season progresses.”

Viva Tierra is a pioneer in the marketing of organic tree fruits and a leading US supplier of certified organic fresh fruits and vegetables, selling to wholesalers, retailers, and distributors throughout North America as well as exporting overseas. VTO works with a network of dedicated certified organic growers, supporting their commitment to organic agriculture with the industry’s most experienced organic sales and marketing staff. VTO offers customers a year-round supply of high-quality organic apples, pears, onions and other seasonal fresh organic produce items