Salinas, CA: NewStar Fresh Foods, the world’s largest shipper of iceless green onions, today announced the introduction of the company’s new line of culinary herbs under the NewStar “Pick Me” brand.
Grown for quality and peak flavor to meet the demands of today’s growing number of home chefs, the “Pick Me” line of products includes a wide variety of herbs packed in clamshells that include clear, easy to follow preparation instructions. When merchandised as a line, the result is an eye-catching “Flavor Station” that helps set produce departments apart. Watch a fun video about the “Pick Me” line by clicking here.
“Given that we are already the category leader in providing value-added fresh products, it was a natural evolution for NewStar to extend the “Pick Me” line into the herb category,” said NewStar owner Anthony Vasquez. “We are always looking for new ways to help our retail partners meet consumer demand, and this line fits perfectly with evolving trends.”
NewStar also offers its customers flexibility in terms of shipping options, with all “Pick Me” herbs available either via airfreight or truck (except basil, which is limited to two-day rides).
“Many of our customers have been asking for more consumer-friendly herb displays as more and more consumers get creative with home cooking,” said NewStar Vice President of Sales John Killeen. “And our customers that have put in an herb “Flavor Station” using our new, brightly colored “Pick Me” sleeves have seen an up to 7% lift in cilantro and parsley sales. Thanks to the success of these innovations, we have several new products in development that will continue to address consumer demands.”
About NewStar Fresh Foods
Since its formation in 1996, NewStar Fresh Foods grows and harvests on farms in all of the premier growing regions, and has grown to become a leader in providing superior quality value added produce. NewStar maintains stringent standards for food safety and product quality throughout the growing, processing and shipping processes with a solid grower/owner base, a dedicated supply-chain management team, state-of-the-art facilities, an unbroken product cold-chain, and a corporate focus on delivering both world-class produce and stellar customer service.
Source: NewStar Fresh Foods