North Shore Living Announces New General Manager

Thermal, CA – North Shore Living® ( announced today that Milas Russell has joined the Southern California-based hydroponic greenhouse grower of fresh living herbs and microgreens.

After successfully leading a family-owned melon growing operation, Russell joins North Shore in a newly formed role as General Manager. Russell’s experience in the produce industry spans the spectrum from sales and marketing to food safety and accounting. Most recently the president of Savor Fresh Farms, Russell oversaw all operations and developed new programs from the ground up. Under his leadership, Savor Fresh Farms introduced organic offerings, grew revenue and cut costs with high-efficiency initiatives and innovative solutions.

North Shore Living’s CEO, Leo Overgaag, said “Milas has a thriving talent with unique perspective, valuable experience, produce industry knowledge and more. He is already a key addition to the North Shore family and we’re sure he’ll continue to exceed expectations. He has a well-rounded background that will help us achieve our future goals.”

“The increasing demand for our unique, innovative products and services led us to look for a General Manager who is as passionate to care for our customers as we are,” Overgaag explained. “We feel very fortunate that we found someone with his background and experience to fulfill this role. I am confident that Milas will succeed in driving our company’s processes and growth”.

“I am excited to start a new challenge with North Shore Living. This team is keenly focused on delivering only the freshest living produce, innovating industry solutions and developing ideas that truly capture consumers’ imagination,” Russell said. “The fact they already have thriving partnerships with some of the country’s top retailers made this opportunity too good to pass up.”

About the Company

North Shore Living® Herbs + Greens is a SoCal-based hydroponic greenhouse grower of living produce delivered with the roots attached for freshness. Offering both conventional and organic herbs and microgreens using sustainable, state-of-the-art greenhouse technologies and proprietary growing methods. North Shore Living® is the #1 brand in the Pacific division, with up to 20 varieties available in both potted and packaged clamshell product lines, shipped nationally. For more information, please visit