LOS ANGELES – POM Wonderful®, the world’s leading premium refrigerated juice company and purveyor of the pomegranate, is powering up the produce aisle with new Antioxidant Super Teas that are simply Tea-lightful: Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey Green Tea. POM’s No.1-selling Pomegranate Peach Passion White Tea will join the new Antioxidant Super Teas with a fresh new look and convenient new size.
Hitting store shelves in October, the new Antioxidant Super Teas combine the antioxidant power of premium 100% Pomegranate Juice with gently brewed teas. Pomegranate Lemonade Tea is a fresh take on an all-time favorite, combining POM® Juice with perfectly sweetened lemonade and tea. Pomegranate Sweet Tea is a California twist on Southern tradition with sweet black tea and POM Juice. Fans of POM’s original Lychee Green Tea will enjoy new Pomegranate Honey Green Tea, which combines a refreshing blend of green tea with the natural sweetness of honey and rose flavors. Pomegranate Peach Passion White Tea will maintain the tropical flavors of passion fruit with sweet ripe peach to deliver a crush-worthy taste.
“POM Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we’re capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice,” said Dahlia Reinkopf, senior director of marketing, POM Wonderful. “Antioxidant Super Teas aim to reach new consumers looking for healthy on-the-go refreshments without any artificial flavors or artificial sweeteners.”
POM Antioxidant Super Teas are available in convenient 12 oz. sizes in POM Wonderful’s iconic curved bottle for $1.99 SRP. They will be available in the produce section of mass and grocery stores nationwide. The launch will be supported with in-store displays, point-of sale, retailer promotions, free standing inserts, trade advertisements, digital activations and public relations.
About POM Wonderful
With about 13,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to table, we guarantee that our fresh pomegranates, fresh arils and 100% pomegranate juice come from only one source – 100% California-grown POM Wonderful pomegranates.
Source: POM Wonderful