IRI data for the second quarter of the marketing year (October through December 2019) showed success with dollars and a decline in volume for total potato sales at retail.
Total dollar sales increased by 1.8% and volume decreased by 0.1%. Potato chips, frozen potatoes, refrigerated potatoes, and dehydrated potatoes increased in sales volume. Refrigerated potatoes saw a 7.1% lift in dollar sales and a 3.7% lift in volume sales, the largest for any category. Canned potatoes and deli-prepared sides declined in sales volume. Canned potatoes declined in both dollar sales by 1.1% and volume sales by 5.0%.
Fresh potato sales increased in dollar sales by 1.4%. Volume sales for fresh potatoes declined by 0.9% during the second quarter. Red potatoes were the main driver in the decline in fresh potato sales volume. Dollar sales declined by 0.9%, and volume sales declined by 11.5% for fresh red potatoes. Russet dollar sales decreased by 1.5% and volume sales were down by 1.7%. Yellow, white, medley, and purple fresh potatoes saw an increase in both dollar and volume sales.
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|Total Potato Sales – October through December 2019||Fresh Potato Sales – October through December 2019|