"POTATOES…GOODNESS UNEARTHED" Official Name Of The USPB Industry Nutrition Campaign

“Potatoes…Goodness Unearthed®” is a registered trademark of the United States Potato Board (USPB) and the US potato industry. The “Potatoes…Goodness Unearthed®” Nutrition Signature (PGUNS) is the most clear and effective way individual growers can become involved telling consumers “why potatoes are good for them.” Use of this nutrition message is your opportunity to boldly join a national voice and unified rallying cry to uphold and defend the potato’s good name. The PGUNS Campaign Signature is the official name of the USPB industry nutrition campaign.

Use of PGUNS is free to anybody in the US potato industry. Permission is granted by obtaining a free license, whether you are a grower, a shipper, an industry trade association or packaging manufacturer. This license gives you the right to submit plans and designs, subject to the PGUNS Nutrition Regulations, for review and approval by the USPB Trademark Review Committee, comprised of 11 growers representing each US production region.

To obtain a license, please review the attached PGUNS Nutrition Regulations, complete the included license agreement and send this to David Fairbourn, USPB Manager, Industry Communications & Policy, at david.fairbourn@uspotatoes.com.

To read the rest of the story, please go to: United States Potato Board