Pure Flavor’s Expands Canadian Organics Acreage & Launches Craft House Collection

Leamington, ON –On the heels of the successful launch of their new Georgia greenhouse project, Pure Flavor® is expanding their family of Canadian organic greenhouse growers to meet the increasing demand for a greater selection of Foodland Ontario vegetables. With the 94th Annual Canadian Produce Marketing Association (CPMA) Convention & Trade Show to take place in Montreal, April 3-4, Pure Flavor® will showcase not only their new organic products but will also be launching a new culinary line of products under its Craft House Collection.

“We are extending our reach every season by adding to our family of growers in strategic regions throughout North America. Increased demand for our organics program has prompted us to expand our Canadian organic product offering”, said Jamie Moracci, President. Headquartered in Leamington, ON, Pure Flavor® has been steadily adding grower partners across all commodities to support the company’s growth. The company has been shipping organic items for years and now has 8 items in its USDA Certified Organic program that ships year-round.

While the topic of organics is gaining traction across many conversations, so are unique & flavorful items that are multi-dimensional in use and in application. Pure Flavor® spent the winter developing a new product line that will surely create buzz in both retail and in foodservice circles.

“For those who really like to cook and get creative in the kitchen, the Craft House Collection™ is exactly what you are looking for”, commented Matt Mastronardi, Executive Vice-President. Grown with a passion for premium vegetables, the Pure Flavor® Craft House Collection was created for the chef in you. The exceptional selection of fresh, greenhouse grown veggies allow the flavors to shine in simple yet memorable recipes.

Pure Flavor® partnered with 6 different restaurants to develop the Craft House Collection product line with the goal of creating experiences that were not only unique, but allowed consumers to enjoy vegetables that were destined to be part of great eating experiences.

“The first two items to be featured in the collection are our Mini San Marzano Tomatoes & Aurora Long Sweet Peppers; both items are not only great for snacking but are cooking items with unique flavors and textures that you rarely discover. They really are the best of the grill, bake, stuff, and sauté worlds”, said Mastronardi. Pure Flavor®’s Executive Chefs will be sampling a wide variety of fresh recipes at Booth 2219 at the CPMA Trade Show & Convention in Montreal.

The Craft House Collection’s first promotional video can be viewed here:

To learn more about Pure Flavor® and the Craft House Collection™, visit Booth 2219 at the CPMA Convention & Trade Show taking place in Montreal April 3-4 or visit //Pure-Flavor.com/CPMA2019


About Pure Flavor® –

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.