Putting Down Roots: Love Beets Grown In New York State

ROCHESTER, NY – Love Beets, the brand of premium, all natural, ready-to-eat beet products, is now growing and sourcing its beets from the USA, specifically New York state.

Love Beets will harvest New York grown beets from mid-August through October of 2017.  The beets are sourced from six main growers with a total of ten locations for local harvest. These farms, within close proximity to the 100,000 square foot Love Beets production facility in Rochester, New York provide an ideal growing region for beets due to climate, soil, and expert growers.          

“As beet consumption grows in popularity across the U.S., we are excited to work more closely with growers to bring innovation in farming practices, experimentation, creativity, and improved production capabilities,” said Daniel Cross, Managing Director of Love Beets Production. “We would rather utilize the latest technology from around the world to improve our farming, growing, and food manufacturing processes to make great products here in the U.S. than move raw materials across continents.”

By 2018, it is projected that 85% of conventional Love Beets will be grown and harvested in the USA – 55% of which will come from the NY region. Provided the crop performs well, 68% of organic Love Beets will also be grown in the USA, with 20% coming from New York state.

“We will support, develop, and nurture local and domestic growers in the US rather than use the fuel and emissions in shipping product around the world,” said Cross. “This will provide a fresher, tastier, and potentially more nutritious product than importing a finished product from other countries.”

Love Beets’ preference is to move from state to state within the U.S. throughout the year rather than import crops from other countries.  The size of the country provides the differing climates and growing conditions to make it possible to maintain USA-grown beets throughout all of the seasons.

In addition to New York, Love Beets will continue to grow beets in Pennsylvania, New Jersey, California, Texas, Georgia, and the Carolinas, as these states are essential for maintaining a small proportion of their volume throughout the year to protect supply.  Love Beets’ long-term goal is to continually develop these farms and crops and be 100% grown in the USA by 2020.

As the demand for companies to be more transparent with their food supply grows stronger, having USA-grown beets is an added benefit of Love Beets’ products.  Focusing on the specific region of upstate New York also provides a local emphasis that has become the foundation for the company.

“We are thrilled to have strong relationships with our farmers and to be able to communicate directly to our retailers and consumers exactly where the beets they are eating come from,” said George Shropshire, General Manager of Love Beets USA. “People are always pleased to learn that we are so invested in creating a local presence to our company’s home base.”

To learn more about Love Beets and to spread the beet love, follow them on Facebook, Instagram, Pinterest, Twitter, and LinkedIn.

Source: Love Beets