CASTROVILLE, Calif. (April 12, 2010) — Just in time for spring peak season, Ocean Mist Farms artichokes will be advertised in Shape magazine this May.
Ocean Mist is investing in advertising the spring crop this year in order to reach an important demographic that aligns with the artichoke consumer profile, said Kori Tuggle, Ocean Mist Farms, marketing manager.
Shape is Americas premier health and fitness magazine geared towards women who want to look and feel good about themselves and their lifestyle, Tuggle said. Shape provides tips on healthy living, recipes, fitness tools and paths to achieving the look and feel of the fit and health conscious female consumer — our target artichoke customer.
Ocean Mist Farms artichokes will be featured in a full-page ad in the May 2010 issue estimated to reach 1.65 million readers.
We are projected to have a record crop this spring out of Castroville and were committed to increasing consumer awareness about our product and this is a new way for Ocean Mist to achieve that goal, Tuggle said.
Source: Ocean Mist