Starr Ranch Growers Adds to Sales and Marketing Team

Wenatchee, WASH  – Starr Ranch Growers added three employees to the company’s sales and marketing team.

Jason Fonfara joined the company in the export/domestic sales and marketing department.

Fonfara has previous grower/shipper experience having worked with CDS Distributing in San Francisco then Domex Superfresh Growers and FirstFruits Marketing in Washington state.  He is a graduate of the University of Washington and lives in Sunnyside, Wash., with his wife and two daughters.  He is working in the company’s Yakima facilities.

Randy Eckert is another hire for the Yakima office, joining Starr Ranch Growers with more than 30 years of produce industry experience.  Eckert previously worked as export sales manager for Yakima Fresh and will bring his market knowledge to both the export and domestic sales departments. 

“These hires add great depth and knowledge to our domestic and export teams,” said Brett Reasor, CEO.  “We look forward to their help and guidance with retailers as our company moves forward.”  

In the marketing department, Morgan Maitoza has been hired in a new position as social media and communications manager and will work remotely from Monterey, Calif. 

A graduate of California State University at Long Beach with a bachelor’s degree in journalism with an emphasis in public relations and a minor in marketing, Maitoza was most recently at Cal Giant in Watsonville., Calif. 

Dan Davis, director of business development, said, “We are excited to reach this milestone with our marketing department.  The addition of Morgan strengthens our team’s capabilities so we can develop programs that will enhance our consumer outreach and brand recognition activities.”   

As a result of the addition to the marketing team, Krista Beckstead’s role and title changes to brand manager.

For more information about the company and its products visit

About Starr Ranch

Starr Ranch Growers is a family-owned business in Wenatchee, Wash., that manages more than 13,000 acres of tree fruit orchards and packs in multiple locations across Washington and Oregon.