Sun World Innovations Names Richard Bagdasarian, Inc. As New California Grape Licensee

Bakersfield, Calif. – Sun World Innovations, the fruit breeding, technology and licensing business unit within Sun World International, LLC, has licensed Coachella Valley-­?? based Richard Bagdasarian, Inc. to grow and market its line of proprietary table grapes, Sun World Innovations President David Marguleas said.

Bagdasarian grows, packs, ships and markets conventional and organic California table grapes and citrus and is the third company appointed by Sun World this year to grow and market its grape varieties and to use its brands in the marketplace. A fourth generation family-­??owned and operated business, Bagdasarian was incorporated in 1952 and is located in the heart of the Coachella Valley’s agricultural growing community. Under the leadership of its third generation President Nick Bozick, Bagdasarian is one of the largest growers of California table grapes and citrus in California’s Coachella Valley.

All three California licensee appointments – of Bagdasarian and of Sun Pacific and Sunlight International – further solidify Sun World’s position as a leading fruit breeder and technology provider, and ensure that retailers and consumers have even greater access to a full line of prominent varietal brands such as MIDNIGHT BEAUTY®, SABLE SEEDLESS®, AUTUMNCRISP® and ADORA SEEDLESS®, Marguleas said. Bagdasarian joins 60 other licensees around the world who market Sun World fruit varieties.

The Bozick family is dedicated to producing and distributing superb high quality grapes. As such, they will complement well Sun World’s own Coachella Valley production and help to address our longer term goal of meeting consumers’ needs for more flavorful and unique seedless grapes throughout the year, Marguleas added.

Bagdasarian will begin planting Sun World’s most important varieties in the coming months with initial commercial volumes expected in 2018. Fruit will be offered under the Sun World brand, or under Bagdasarian’s “Mr. Grape” brand with a co-­??branded product seal identifying the Sun World variety.

Sun World Innovations manages the technology, Intellectual Property and licensing business of Sun World International LLC, a California-­??based agribusiness. Technology and IP pursuits include one of the world’s leading fruit breeding/genetics programs, a broad-­?? based portfolio of plant patents and trademarks and investments in agriculture technology start-­??ups that would benefit Sun World and its global licensees. Licensing consists of sharing new proprietary stonefruit and table grape varieties, and the IP they comprise, with like-­??minded fruit growers and marketers in more than ten countries around the world. 

Source: Sun World Innovations