Bakersfield, Calif. – Local agribusiness Sun World International recently put the finishing touches on a building refresh project that is certain to capture the eye of road travelers on Highway 99 – and to promote the variety of produce products locally grown in Kern County.
Sun World has turned the east-facing wall of its production facility located at 16350 Driver Road, Bakersfield, Calif. 93308 into what is sure to be the largest ad campaign in the county. The Company has installed nine extra-large banners featuring the Sun World logo and appetizing images of grapes, citrus, peppers and plums. The canvas containing the banners is most visible to travelers driving south toward Bakersfield and spans approximately 521 feet – longer than 1.5
football fields.
“There’s a great view of our facility from Highway 99, so we’ve turned the space into a tool to educate people about the fresh products that Sun World grows – and to hopefully give local residents some pride in the fact that our county produces some of the healthiest, freshest produce enjoyed worldwide,” Sun World Chief Executive Officer Al Vangelos said.
Source: Sun World International, LLC