SUNSET Turns Up the Heat on the Pepper Category

(Kingsville, Ontario – First came ALOHA™. Then SHAZAM!™. Now SUNSET® is set to ignite the pepper category with two new flavor innovations: KABOOM!™ black jalapeno and premium Wild Wonders® peppers.

“SUNSET is the fastest-growing pepper brand in the United States,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Our latest offerings deliver the signature fresh flavor consumers are looking for.”

KABOOM!™ is a more full-flavored and juicier cousin to the traditional green jalapeno. It will make its North American debut at Produce Marketing Association’s Fresh Summit Trade Show & EXPO next week in Anaheim, CA.

“KABOOM! packs a taste explosion, rather than the pure heat of traditional green jalapenos. They are the perfect complement to salads and nachos, and their dark color really stands out,” says celebrity chef Roger Mooking, SUNSET’s Culinary Director.

Wild Wonders® gourmet peppers combine super-sweet flavor and an alluring shape with the thrill of discovery. Consumers can expect to find a mix of red, yellow, orange, and brown peppers in each package.

“Wild Wonders peppers are deliciously sweet with no bitter aftertaste, so they lend themselves well to a variety of dishes,” says Mooking. “And they have barely any seeds, which makes for easy prep whether you stuff, grill, or slice them.”

For more information about SUNSET pepper innovations, contact


About SUNSET®  

A pioneer and industry leader in the gourmet greenhouse industry, SUNSET® grows and markets nationally recognized brands, including Campari®, Zima®, and Angel Sweet® tomatoes. SUNSET has been family-owned for over 65 years and prides itself on producing consistently flavorful gourmet tomatoes, peppers, cucumbers, and berries.