New York, NY – The 2013 New Zealand kiwifruit season has surpassed expectations by setting a new record for the sweetest-ever kiwifruit. Sampling of every Zespri orchard has confirmed what kiwi consumers have been saying – that Zespri Kiwifruit’s flavor is nothing short of superb this year.
Here’s why. Growers are reporting the highest levels of dry matter in Zespri’s history, which gives the fruit a sweeter taste as the starch in the fruit converts to natural fruit sugars while the kiwi softens and ripens. The record sunshine in the growing regions has contributed to this delectable Zespri Green, Gold and Organic kiwifruit crop.
“Our customers are telling us that this is driving very strong repeat purchasing by consumers. Consumer research has confirmed that the higher levels of dry matter increase both consumers’ enjoyment of the fruit and their intention to purchase again,” says Glen Arrowsmith, Zespri Global Marketing Manager. “Our marketing teams have been overwhelmed by the positive reaction the fantastic taste across all varieties of Zespri Kiwifruit, which has helped kick off a really strong start to the 2013 selling season.”
Over 80% of Zespri New Zealand kiwifruit is grown in the Bay of Plenty region, which has had the highest sunlight levels in January, February and March this year since records began on modern equipment in 1992.
Distinctive from other brands, Zespri Kiwifruit’s taste and quality is underpinned by its highly skilled growers, New Zealand’s clean and green natural environment ideally suited to kiwifruit production, and a commitment to sustainable world leading growing techniques.
The great taste provides an additional reason to get excited about Zespri Kiwifruit Green, Gold, and Organic kiwifruit in addition to the high nutritional value and commitment to innovation such as the release of the world’s first compostable fruit label released on the on the Zespri organic fruit this season says Glen.
Zespri
Zespri is the world's largest kiwifruit marketer, with over 2,700 growers producing and exporting more than 100 million trays of kiwifruit a year to over 60 countries. Zespri is a grower-owned cooperative of New Zealand kiwifruit growers, with the aim of ensuring top quality Zespri Kiwifruit are provided to consumers around the world. For more health information and easy summertime recipes, please visit www.zesprikiwi.com or check us out on Facebook at www.facebook.com/ZESPRIkiwifruit.
Source: Zespri