COLUMBUS, Ohio — "What will you produce" at your next birthday party, potluck, book club or family dinner? Marzetti®, the leader in refrigerated dressings and produce dips, is calling on even the most reluctant host to bring fun and excitement to their next gathering. The makers of Marzetti® Simply Dressed® refrigerated salad dressings and Marzetti® Veggie Dips today launched a video campaign showing the easy steps to make charming sculptures from fresh fruit and vegetables.
The first video in the four-part series, created to inspire the foodie in all of us, is centered on a robot-themed kid's party, which today posted on Facebook and YouTube. The stop-motion video gives a quick and fun look as the robot magically comes to life. We see the fresh produce "parts" of the robot moving down a carrot conveyor as the pineapple body, cucumber legs and celery arms attach to become a fun centerpiece for any kids' celebration or just a fun project for the family to do at home. And for every "like" or "share" the video receives, Marzetti will donate $1 to March of Dimes*.
"Marzetti is about celebrating what's good in life, like the fresh and natural goodness of produce," said Bob Holtcamp, vice president, brand management for The T. Marzetti Company. "We want to inspire creativity, but we also want to give back. We're inspiring our consumers to help us donate to charity."
For easy instructions to build your own robot at home, a link is provided to a how-to video. Renowned "foodscape" artist Carl Warner shows the quick and easy steps to create a cute, kid-friendly robot from pineapple, cucumbers and squash, among other fresh produce.
"The 'What will you produce?' campaign allows Marzetti to form an even deeper relationship with our consumers in a fun, entertaining way," said Mary Beth Cowardin, director of marketing, Marzetti Brands. "With this campaign we want to inspire the inner foodie in our consumers and help them add a wow factor to any gathering by showing off their creative side."
The next three "What will you produce" videos, including both stop motion and how-tos, show ways to delight guests at a Mother's Day celebration, a girl's night in gathering and a Fourth of July picnic. For every "like" or "share" of the stop-motion video on Facebook and YouTube, Marzetti will donate $1 to The Mommies Network, Girls on The Run and the National Military Family Association.*
About T. Marzetti Company
The T. Marzetti Company, a subsidiary of Lancaster Colony Corporation (Nasdaq: LANC), markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Brand® and Sister Schubert's®. More information about the company is available at www.marzetti.com.
*Marzetti will donate up to $5,000 for each charity.
Source: T. Marzetti Company