Bancroft, Wis. — RPE, Inc.’s bite-sized potato brand, Tasteful Selections™, is continuing its efforts to inspire consumers to rescue moments and spend more quality time with family by creating delicious time-saving recipes and useful cooking tips. Now through September, RPE will once again activate the Tasteful Selections promotion in stores and online to create more #RescuedMoments.
The campaign focuses on promoting Tasteful Selections’ unique attributes including quick cook times, fantastic flavors, and consistent quality in every bag. At point of sale, retailers will display Tasteful Selections bins with #RescuedMoments recipe tear pads. Retail stores in select markets will feature taste ambassadors engaging with shoppers through product information, coupons, recipe cards and more.
Online, Tasteful Selections will feature 12 upcoming recipe, tip and kitchen hack videos hosted on TastefulSelections.com/RescuedMoments. The page is a resource for inspiration and weekly meal planning calendars will incorporate unique content from food bloggers. The blog partners will further promote #RescuedMoments on their blog and social media.
Tasteful Selections tops off the campaign with a sweepstakes and several giveaways on social media. The grand prize winner of the #RescuedMoments Sweepstakes will win a gift card for a kitchen makeover. Two additional winners will receive kitchen cookware to help rescue moments. Consumers can engage with the blog partners and Tasteful Selections social media pages for chances to win #RescuedMoments prizes.
The campaign will reach consumers across the country through online and mobile advertisements.
Grown year-round in the Bakersfield, California area, Tasteful Selections’ unique varieties are simply amazing guaranteed and available at more than 10,000 retail stores nationwide. For store locations, recipes and more, visit TastefulSelections.com
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
About RPE
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE