As of January 16, 2012, a new business called Vision Produce Partners of Texas, LLC has been formed with an office located in Pharr, Texas. Bill Vogel, President of Tavilla Sales Company the majority partner, has named partner Ben Brittain the Executive Vice President and Managing Member. Other partners are Raul Millan and Ron Cohen of Vision Import Group in New Jersey.
The partnership will focus on imports from Mexico featuring mangoes and limes, which are primary products for both Tavilla Sales and Vision Import Group. Other tropical fruit, carrots and related vegetables, Hispanic and chile products will be offered on a seasonal basis. “Our goal was to combine the various grower relationships we have in Mexico with the organization Mr. Brittain has developed in Mexico to benefit our combined customers and growers,” says Vogel.
While working with mango growers and packers in Michoacan and Jalisco, the group will be packing and shipping their own product to the U.S. border from Chiapas, Oaxaca, Nayarit and Sinaloa, rounding out supply for the full Mexican season. Proprietary mango brands “Van Gogh” and “Little Princess” will be the highlights of a nearly 4 million box program.
Ben Brittain brings extensive experience in sales, relations with Mexico growers, and management to the new venture. He brings with him an experienced team: Mary Garza, office manager; Hugo Reza, on-site Mexico supervisor, and Ben Brittain Jr. in sales. The office is located in the new state-of-the-art Fresh House Cold Storage facility (10210 S. Keystone Drive) in Pharr, Texas. Ben can be reached at 956-843-9790 or at BenB@VisionProduceTx.com
Vogel adds. “Combining these talents, locations and experience is a rare opportunity where the whole is greater than the sum of its parts. This is a win-win situation for us and our customers.”
Source: Tavilla Sales