The Wonderful Company, known for its healthy, iconic brands such as FIJI Water, POM Wonderful and Wonderful Pistachios is once again taking the spotlight at the One Times Square digital billboards in the heart of New York City now through October 2019. The parent company known as The Wonderful Company, and its popular brands Wonderful Pistachios, POM Wonderful, FIJI Water, and JNSQ Wines will be spotlighted together for the first time for the entire month of June, with additional brands from The Wonderful Company rotating in throughout the coming months through fall 2019. Wonderful Halos mandarins, America’s most-loved healthy snack brand ranked among parents and kids (according to a 2018 Brand Love study) are among the brands that will begin appearing on the billboards starting this fall. The One Times Square billboards are located at one of the most visited tourist attractions in America, which draws an estimated 380,000 pedestrian visitors a day.
“Now more than ever, consumers are looking for healthy snacks that taste good,” said Adam Cooper, senior vice president of marketing at The Wonderful Company. “We are investing in connecting our brands together under The Wonderful Company umbrella to help consumers make better choices. Times Square is one of the world’s most visited tourist attractions and has an unparalleled gravitas and prestige. The Wonderful Company take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands.”
The Wonderful Company has invested $1 billion in marketing over the last decade, driven by $100 million in research and consumer insights that has catapulted their iconic brands namely Wonderful Halos, Wonderful Pistachios and POM Wonderful to become some of America’s No. 1 snack brands that consumers love and are willing to pay a premium for. Each year, half of the country enjoys more than a billion servings of Wonderful products, and 52 percent of the U.S. has purchased a Wonderful product.
About The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut brand and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility, including more than $300 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.