Arvin, Calif. — With warmer temperatures upon us, our thoughts turn to summer-time grilling and backyard cookouts. To help consumers spend less time in the kitchen and more time enjoying summer, Tasteful Selections® offers semi-prepared, time-saving Fresh & Easy Potato Salad in two appetizing flavors.
“Potato salad is a time-honored dish that often signifies summer and gatherings of family and friends,” said RPE Marketing Director Tim Huffcutt. “Although a fan-favorite, fresh potato salad prep can take hours. With this value-added kit from Tasteful Selections, Fresh & Easy Potato Salad comes together in minutes with the easy addition of mayonnaise and minimal prep.”
Tasteful Selections Fresh & Easy Potato Salad combines fresh, bite size potatoes with a chef-inspired seasoning packet. Consumers can microwave, stir, chill and serve the potato salad all in the same container, which makes prep and clean up a breeze.
“Consumers want to cook at home and are looking for products that assist rather than replace,” Huffcutt added, “which makes Fresh & Easy Potato Salad from Tasteful Selections a delightful compliment to any meal or gathering.”
Available in Traditional and Mediterranean flavors, Tasteful Selections Fresh & Easy Potato Salad is convenient, easy, customizable and economical while also reducing time and labor.
- Traditional pairs fresh, Honey Gold® bite-size potatoes with a creamy blend of home-style potato salad flavors including onion, mustard, parsley and celery.
- Mediterranean pairs fresh, Sunburst Blend™ bite-size red and yellow potatoes with fresh flavors including red bell pepper, garlic and lemon.
“We’re excited to offer a fresh solution to the family favorite—potato salad,” said Russell Wysocki, CEO of RPE, Inc. “RPE has an industry reputation as the fresh potato category experts. We’re continuously striving to bring on-trend solutions to our customers and consumers.”
Wysocki continued: “With this new item from Tasteful Selections, consumers can make potato salad in minutes. It’s just another way to excite, captivate and delight our customers and consumers about fresh potatoes.”
In time for Memorial Day, both Tasteful Selections Fresh & Easy Traditional and Mediterranean Potato Salad will be available for a limited time at select Walmart stores.
About Tasteful Selections
Tasteful Selections, LLC is a vertically integrated family-owned collection of farms— pioneering and leading the bite-size potato category. To ensure their high standards of quality, flavor and freshness, Tasteful Selections owns and operates the entire process of planting, growing, harvesting and packaging. Field to fork fresh in every bite.
About RPE
Category leader RPE is a grower/shipper of year-round potatoes and onions, providing category innovation and retail solutions as the exclusive sales and marketing partner of Tasteful Selections and its best-quality, bite-size potatoes.
