We know how important fresh, high-quality produce is to our customers.
That’s why, a few years ago, we committed to a relentless focus on quality improvement and giving our customers the best fresh produce possible. We added more organic and locally grown foods. We deepened our relationships with farmers – and by taking days out of the supply chain, we’ve been able to provide fresh produce that lasts longer at home.
Then, we had to make sure customers understood they could trust the quality of produce in our stores. So, we redesigned the department with more light, better signing and specially angled fixtures to make shopping easier. We expanded our Fresh Guarantee and our department managers’ responsibilities to include all of service deli, bakery, meat and produce.
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