Avondale, PA – To-Jo Mushrooms, Inc. announced today that Peter Wilder has joined the company as Director of Business Development. In this role, Peter will be responsible for developing national and emerging restaurant chain sales for the company’s lines of fresh and value added mushroom products.
Mr. Wilder is no outsider to the food/produce industry. Prior to joining To-Jo, he was with the Produce Marketing Association (PMA) as Business Development, Sponsorship and Advertising Sales Manager. In that role, he was instrumental in expanding PMA’s sponsorship and advertising sales through the creation of revenue streams across a portfolio of events working with some of the largest U.S. produce companies. Prior to joining PMA, Wilder spent 15 years as Director of Business Development for the McDonald’s LPGA Championship.
“Peter Wilder brings to To-Jo a unique combination of skills and experience in business development. We welcome him to our organization and know he will have a remarkable impact on the development of our national chain account business, said Paul Frederic, To-Jo’s, Senior VP – Sales & Marketing.”
To-Jo is a 4th generation family operation that started growing mushrooms in 1932. Successive generations have expanded the business which now offers an array of fresh and value added processed mushrooms. Visit the Company’s website at www.To-Jo.com for additional information.
Source: To-Jo Mushrooms, Inc.