AVONDALE, Pennsylvania – To-Jo Mushrooms is proud to announce its support of the 12th annual Produce for Kids® Get Healthy Give Hope campaign to help raise funds for children’s organizations. To-Jo is partnering with Produce for Kids to support Giant Food Stores and its charitable organization, Our Family Foundation. In addition to a direct contribution to Produce for Kids, To-Jo will be donating funds from the sale of its 8 oz. Whole and Sliced Mushrooms from May 2 – June 14 to support the Foundation.
In-store signage, featuring Chica from Sprout® TV, will notify Giant shoppers of the participating produce companies and their products, and will include easy-to-prepare recipes featuring products such as To-Jo’s 8 oz. sliced mushrooms. In-store materials will also direct shoppers to the Produce for Kids website where more than 150 produce centered recipes and healthy tips from real parents will be featured.
Over the past 12 years Produce for Kids has raised nearly $5 Million to support local and national charities through its retail campaigns. Produce for Kids is continuing its partnership with Children’s Miracle Network Hospitals® and Sprout® TV to help encourage exercise and healthy eating habits through in-store appearances and online branding programs with a variety of Sprout characters.
To help gain awareness for the program, To-Jo will be hosting a joint #FreshGrilling Twitter party with Produce for Kids and Busy Working Mama on May 14th at 9:00 PM to promote the campaign and excite followers about healthy mushroom recipes and the summer grilling season. By driving traffic to participating retail partners like Giant, through a social media partnership, To-Jo can raise additional funds to support the campaign.
Anthony D’Amico, To-Jo’s President added, “We are so happy to be participating in this program with Produce for Kids and Giant Landover. Supporting the Get Healthy Give Hope campaign allows To-Jo to educate the community on healthy eating habits for children while generating revenue for Giant’s Our Family Foundation. Cause marketing is an important part of To-Jo’s mission and we are proud to be part of this year’s program. “
To-Jo Mushrooms is a 4th generation Grower/Shipper of fresh and prepared mushrooms for both the Foodservice and Retail industries. To-Jo grows over 50 million lbs. of White, Brown, and Specialty mushrooms annually, and distributes its full line of fresh mushroom products to over 22 states by its company-owned fleet of vehicles. To-Jo’s value-added lines of processed products are distributed nationally through a wide network of distribution partners.
Giant Food of Landover, MD operates 171 supermarkets in Virginia, Maryland, Delaware and the District of Columbia. It employs approximately 20,000 associates within the 171 stores and 155 full service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Visit www.giantfood.com for more information.
Produce for Kids is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating habits with fresh produce and raises funds for local children’s non-profit organizations. Since 2002 Produce for Kids has raised more than $4.8 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com,Facebook, Twitter, Pinterest or Instagram.
Our Family Foundation awarded donations totaling $11.6 million in 2012 to organizations in the local communities with a mission of fighting hunger, improving the lives of children and building healthy communities. Vendors, customers, and associates of Giant Food helped us deliver on our promise to be a better neighbor.
For More Information:
Peter Wilder
Marketing Director
To-Jo Mushrooms
610-268-8082
pete@to-jo.com
Amanda Keefer
Director of Marketing Communications
Produce for Kids
407-697-1779
amanda@produceforkids.com
Source: To-Jo Mushrooms